In any business venture, one thing you select (or it selects you) is market and segment. High end or low end. Top quality, premium product and pricing to match is the realm of the high end of the premium market.
But is it worth it when you are running advertising, or should advertising be run only on its measurable effectiveness.
In another variation on a theme, there is a network which is proving that some advertisers will pay not per sale, per action, per click or even per impression but an even more vague - not even based on circulation - metric that is known as cost per influence.
Now I don’t mean to totally knock this as I believe they may actually be way ahead of their time, but it appears very vague at this point how, if at all they are actually measuring ‘influence’.
It’s starts with a heading : Well-Vetted
We’re picky about the advertising we’ll accept. We won’t take an ad unless we have paid for and/or used the product or service. Sell us something relevant to our audience and we’ll sell you an ad.
One Impression at a Time
With the exception of “roadblocks,” which we’ll discuss later, there are only twenty-five advertising slots available each month for the entire …
Rates quoted on the site (at Sep 4, 2008) $6,900 per month which gives 4% display on a page in the network, or a ‘roadblock’ which is 100% display for one day, a bragain at just $6,200. With over 36 million ad impressions during August, they claim their pricing if calculated on a PCPM basis would be significantly below industry norms.
Although their network does appear to include several blog sites and being early days they would perhaps rather keep it a little opaque rather than actually quote their CPM as this leaves room to significantly increase their effective CPM in the future - without anyone realising!
Truly brilliant. For big profits, aim for the top of the market!
Resources
The nouvell advertising site itself
As we watch the currencies sway wildly against each other, remember the words of a wise man, …
“Gold still represents the ultimate form of payment in the world. Fiat money in extremis, is accepted by nobody. Gold is always accepted.”
Alan Greenspan, US Federal Reserve Chairman, May 1999
Food for thought indeed.
Considering investing in print or online media? Make sure you know what its future plans are or you could wind up invested in a different media to the one you expected.
We all know that media empires are built joining TV and Radio, or TV and print and a lot of those have moved online. The others are on the way.
So, why would new Internet start-ups be looking at old technology?
If in the age of clicks to bricks we can finally accept that the online world hasn’t removed the need for bricks, that mortar and clicks are not mutually exclusive (I can live in my shop-house-business building but not the web-site that promotes it) we should agree the two (i.e. physical world and online) are or at least can be complementary, overlap or co-exist.
No breaking news there, but take another look at how those old world businesses got started, whether bookstore, print magazine, radio station, cable or TV they all had one thing in common - fairly steep capital requirements from the outset.
Now take a look at the Internet and realise that with public access to Internet from libraries, it is possible to start an online business for $0.00 or $10 a year if you want a domain name, and of course you can add more over time.
They key point here is that business start-up costs has been driven about as low as it possibly can, given a wide source of sweat equity.
We’ve already seen Internet radio stations and now they sweat in fear of royalty increases - will they be forced to close or enter the “real” world of radio-wave transmission - no wi-fi doesn’t count here …?
We’ve been able to see movies and TV programming over our broadband connection for some time already and with the advent of YouTube seemingly endless amounts of online-destined content creation. Now TVs that can pull in movies from the Internet and we have come full circle.
It’s only a matter of time before some of the home-grown blogs, or 2 man startups that gain critical mass on the Internet foray into the print world.
I like, no I love online media. But print is powerful. It’s still there after the computer crashes, in a power cut, or when my friend’s check their email.
I have several blogs in mind, the endpoint of which - in my mind at least - is in print and maybe even a radio then cable TV show.
I did it before - its wasn’t sleek like a Lynx - my first print newsletter mailed free to customers was first created in e-form on my 2-line dial-up support BBS (bulletin board system.) just a few years before Netscape and the wonderful ‘Trumpet Winsock’.
The inspiration for this article was here in another post at BahtSaver.
58048-080831-497612-28
© 2008 All Rights Reserved.
I was reading about the transition between web and print to see what had been written and came across an interesting discussion (on a blog of course.)
For anyone in my entrepreneurs group you may see this snippet of a plan duplicated as I thought it worthy:
“If they fail to recruit or produce true magazine content with their online feel, they’ll soon be reduced to another upstart mag and will lose readers in print. If they haven’t been careful in their print planning they’ll end up with invoices over their heads.
“I think you should go into print only if you could testify to one of the following:
1. I need the PR boost print will give me in the “major player” department. Web is my first priority, the magazine’s the spinoff.
2. I’m dedicated to print (as well as web of course) and want to make the magazine the major product - this is where the big money is. The web will be my tool from here on, and almost all profits from here will be used to further establish the magazine.
“A solid plan is a must here. Cashing in …”
For the rest of the story and full discussion on the original site, please follow the link below:
When Does a Blog Become a Magazine? — Pearsonified
Will the smoking ban hit only individual, small outlets such as bars and discos, or will it really affect the economy as a whole - for example keeping tourists away from Thailand?
Germany recently had its smoking ban overturned (in some cases)
Share your comments with others, below —
Excerpts of a recent story here:
KARLSRUHE, Germany (Reuters) - A German ban on smoking in indoor public places should be overturned for small bars, the country’s highest court ruled on Wednesday.
The Karlsruhe-based Federal Constitutional Court said smallbars were at an unfair disadvantage due to the ban, renderingit in breach of the constitution. The measures came into effectin most of Germany’s 16 states at the start of the year.
The ruling upheld a complaint lodged by the owners of twosmall bars in Berlin and a disco operator in the southwesternstate of Baden-Wuerttemberg, who argued the anti-smokinglegislation had put their business at risk.
Almost a third of the population smokes in Germany, wherelighting up became a badge of freedom and tolerance afterHitler’s Nazi regime cracked down on the habit in the 1930s.
An attempt by the federal government to introduce anationwide ban failed in 2006, and many bars and restaurants inBerlin flouted the ban when it came into force in January.
Hans-Juergen Papier, the court’s president, said the lawwould need to be redrawn by the end of 2009. Until then,smoking should be allowed in bars and restaurants of less than75 square metres that lack a separate smokers’ area, he said.
In the case of the disco, the court said the ban should berepealed for discos open only to adults.
As most of Germany’s states have similar smoking laws toBerlin and Baden-Wuerttemberg, the ruling is likely to set aprecedent for future complaints.
For the full story:
Germany’s highest court rules against smoking ban - 30/07/08 - elEconomista.es
Update from yesterday: no VAT reduction
Finance and Deputy Prime Minister Surapong Suebwonglee on Monday ruled out the Commerce Ministry’s proposal for a value-added tax (VAT) cut to 3 per cent from 7 per cent, saying the government had implemented a number of new tax measures to help the public.
He said the government had previously decided to postpone an increase in VAT to 10 per cent from 7 per cent for another two years to help ease people’s burdens.
It had also issued measures to reduce the specific business tax for the property sector, allow a deduction for depreciation, and cut corporate taxes.
Recently, the government introduced six relief measures for six months to help ease living costs of the Thai people.
For commercial viability, he said, people in the business sector needed to learn how to control their costs efficiently.
Dr. Surapong conceded the Thai economy might continue to grow slowly in the second half of this year, but said that the slowdown would not be as severe as that in the first half of the year. (TNA)
Source : Bangkok Post
‘Merchant of Death’ Bout to stay in Thailand
The Criminal Court on Monday postponed a hearing to extradite a man to the United States, suspected of being one of the word’s most wanted arms traffickers.
Viktor Bout’s lawyer failed to appear in court, pushing back the hearing to September 22.
The Russian arms dealer, dubbed the “Merchant of Death”, was arrested in Bangkok in a joint sting operation by US and Thai authorities in March. Bout is accused of running a multi-national arms smuggling operation which fuelled civil wars in the 1990s in countries like Liberia, Afghanistan and Colombia.
Source: Bangkok Post
Our new Classified system is now live.
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We are pleased to announce that we have updated our online magazine website to include a blog, not only for staff writers to complain about management’s lack of concern about the terrible working conditions, excessive overtime and bad pay, but also for you, our readers to give your honest feedback.
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